THE BEST TIME TO POST ON INSTAGRAM IN NIGERIA (2024)

The best time to post on Instagram in Nigeria

In this blog post, I’ll take you through the best time to post on Instagram in Nigeria and everything you need to know about posting on Instagram.

Instagram is officially the new gold! Yes, I said it.

With over 1 billion monthly users and 500 million daily users, Instagram is one of the social media platforms with the highest number of users on planet Earth.

Trust Nigerians not to carry last, they are catching the Instagram fever too.

The Instagram statistics coming out of Nigeria attest to the fact that Nigerians have a preference for Instagram compared with other existing platforms like Facebook.

Instagram is one of the handy social networking Apps for small businesses and startups who cannot afford traditional advertising media platforms.

Here is the best time to post on TikTok in Nigeria.

Best time to post on Instagram in Nigeria

The Social App continues to attract users daily as business owners create strategies to increase engagement and convert leads via their Instagram business accounts.

If you are a business owner or personal brand in Nigeria, Instagram is a good place to promote your business and your imagination.

If you are an Instagram user, you must have noticed that in recent times, the IG game has changed significantly. With carousel posts all over the place and crazily creative and audacious posts, Instagram is entirely on another level.

But amidst all of this noise, if you own an Instagram account for business or your brand, how can you know when is the best time to post on Instagram in Nigeria so you can drive more engagement, make more sales, and make more money from your followings on IG?

That’s exactly what I will show you in this post.

See also: 19 Ways to Promote Your Instagram Account for Free

Before we dive into it, let me assure you that for you to know the best time to post on Instagram, you need to study your own type of audience. This means you need to know who a typical follower of your Instagram account is.

For example, are they stay-at-home nursing mums? Or are they busy, plus-sized, 9 to 5ivers, or final-year undergrad students who also run a business?

Knowing these metrics matters a lot. From the examples, I cited, you can imagine that these three categories of Instagrammers in Nigeria are not likely to be on the gram at the same time.

So if you want to attract followers to your IG, drive engagement, and possibly close your sales, you need to get the timing of your post right – according to the time your followers are mostly on the App.

Now, let me give you a general idea of the right time to post on Instagram in Nigeria.

Best Times to Post on Instagram in Nigeria by Day of the Week

• Sunday: 10:00 a.m. to 2:00 p.m.
• Monday: 11:00 a.m. to 5:00 p.m.
• Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
• Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.
• Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
• Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
• Saturday: 11:00 a.m.

Generally, if you post at 9:00 a.m. and 6:00 pm during weekdays, you are more likely to generate more engagements on your Instagram pages.

If you observe your insights enough, you will observe the specific time that your daily posts perform best each day.

The graph below gives you a general idea of the engagement rates of different days of the week – the days that have the highest and lowest Instagram engagement.

When you know the particular peak engagement time for each day, you will be able to upload your content around this time to allow more of your followers to find your posts.

The Best Time to Post On Instagram in Nigeria: Brief Explanation

Looking at the graph of the best time to post on social media in Nigeria above, you will notice that Mondays are slated for 9:00 am.

This is because Mondays are always busy for most people. So very early in the morning will not be an appropriate time to post in Nigeria on IG.

By Tuesday, Wednesday, and the rest of the week, users are more relaxed and many users would usually quickly check out their Instagram feeds before starting their days.

By Saturday and Sunday, it will be best to post your Instagram content later in the morning around 11:00 am or thereabout.

People hardly wake up early on weekends in Nigeria, unlike the weekdays when they want to beat traffic and all.

So, target your post to go out around anything 11 in the morning for weekends.

A pro tip for you on this is that weekend is a good time to post. Many Instagram accounts would naturally not want to post on Sundays.

So if you put your post out on such a day, more of your followers are likely to see it.

But you must still post at the right time and use the right hashtags, etc. if you have a compelling post on weekends, it may just fly.

How to know the best time and day to post on Instagram in Nigeria?

If you have an Instagram business account, you can use Instagram Insights to analyze your follower demographics, engagement, and activity trends.

These pieces of information will help you understand how to find out when your audience is most active.

You would have observed that Google Analytics helps webmasters and businesses make informed decisions, the Instagram Insights analytics tool can help you make informed decisions about the best time to post on Instagram for your audience.

If you have an Instagram business account, you can use Instagram Insights to analyze your follower demographics, engagement, and activity trends.

The Instagram insight page provides personalized data about your audience on your account Instagram page. You’ll see how many posts you’ve created and how many followers you’ve gained or lost.

As you scroll down, you’ll see graphs that provide insight on follower activity. For example, you can find impressions—the number of views of your content—and see how many likes and comments each post receives

You will also see the time of the day that your post gets the most engagement. You will also find data on the age and gender of your audience, etc.

On your Instagram business account, these data are easily available.

Simply tap on the bar graph icon near the top of the screen. You can also see data for individual posts and Instagram stories.

Now, let me share with you some of the best Instagram hashtags in Nigeria. Please note that when it comes to hashtags, you need to be very intentional about it.

It will not do much good to copy and paste these hashtags below but they will help you to have an idea of the types of hashtags that will help position your posts to be found among the pool of content in your niche that is churned out every second.

So what you can do is to find some and always attach a mix of hashtags to your post each time on IG. For example, the average number of hashtags for each post is about 35.

Out of the 35, you may choose 10 top hashtags that have millions of users globally.

These types of hashtags may not be efficient because there are too many people using them and your content would likely be lost in the pool.

They are hashtags such as #entrepreneur, #businessownwer, etc.

On the other hand, there is a high possibility that your post will be seen and engaged with a reasonable number of people interested in the hashtags. So, it’s not useless.

You may use 20 local hashtags like #Ikejaboutiques or #ibadanmua to locate a more defined audience. The rest of your hashtags may be dedicated to the hashtags you created for your own business. These hashtags, if you use them enough will help your audience identify you with such, and before long, others will embrace it. This will in turn position your content for better visibility.

Now, let me share some trending hashtags in Nigeria with you.

Here are three frequently asked questions about the best time to post on Instagram in Nigeria as well.

What is the best time to post on IG in Nigeria?

The prime time to post on Instagram in Nigeria is generally between 8 PM and 9 PM. During these hours, user engagement tends to peak, maximizing the visibility of your content and increasing the likelihood of interaction with your audience.

What is the best time of day to post on Instagram?

To optimize your reach on Instagram, aim to post during peak activity hours, typically between 8 PM and 9 PM. This time frame aligns with users’ increased online presence, enhancing the visibility and impact of your posts.

What are the best days to post on Facebook in Nigeria?

In Nigeria, the most effective days to post on Facebook are Wednesdays and Fridays, particularly during lunch hours (12 PM to 4 PM). Posting during these times enhances engagement and visibility, improving the performance of your content among the target audience.

Best Instagram hashtags in Nigeria – for business

Hashtags For business:

#hustlesquare #successcircleng #naijabusinessboss #lagoshustler #lagossales #naijabranchicaffair #naijavendor #lagosseller #ibadanvendor #instagramgrowthwithnaija #abujavendor #theceolounge #hustlerstrend #businessnaija #naijastartup #lagosbrand #nigerianbusiness #naijabrand #madeinnaija #naijamade #naijabusinessforum #naijasmallbusiness #naijasalesmaker #naijashoppers #naijabusinessonline #realmarketwoman #proudly #naijatrends #naijamarketplace #buynigeria #hustlerclub #lagoshairvendor #thestartupfairy #naijaboutique #naijaceos #thisisnigeria #hustlersquarehub

Hashtags for fashion in Nigeria today

#naijafashion #naijafashiondaily #naijagirlskillingit #mualagos #bellanaijastyle #asoebiafrica #naijafashionblogger #naijafashionstyles #naijafashiontrends #naijafashionstore #naijafashionlovers #naijafashionbloggers #naijafashionladies #naijafashiongallery #styleinlagos #naijafashiondaily #fabricsinlagos #wearmadeinnigeria #naijafashiongallery #ankarafashiongallery #ankaradesigns #ankaratops #naijafashionhub #naijafashionableladies #naijafashionaddicts #naijafashionstyle #9jafashion #pepperdemgang #fasioninlagos #nigerianstyle #bellanaijastyles #stylevitae #stylevitae

Hashtags for inspiration in Nigeria

#businessquotes #businessman #quoteoftheday #businesswoman #inspiredaily #inspiration #success #motivation #Motivational #Inspirational #StartupLifestyle #MillionaireLifestyle #hustle #moneymaker #BillionaireLifestyle #startuplife #successful #InspirationalQuotes #inspiredaily #hardworkpaysoff #hardwork #hustlehard #GlobalShift #businessman #businesswoman #business #grind #success #grindmode #grindhard #beast #beastmode #money #beastmodeon  #lifestyle #desire #hardworkpaysoff #quoteoftheday #happiness #startup #cash #working #inspiredaily #seizetheda #doer #makeithappen #empower #productivity #determined

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