WhatsApp, which has been on the agenda for a while with its new features, maintains its title as the most preferred messaging application in the world with its millions of users. The company, which was prepared to bring the WhatsApp advertising system to users, updated its terms of use.
See Also: BECOME A SOLVE EDUCATION CAMPUS AMBASSADOR – APPLICATION
How will the WhatsApp advertising system work?
For a long time, it was claimed that the company would come up with a new advertising system. Although it has not been confirmed to date, many analysts have stated that such a move will be made.
See Also: 81 BEST PRODUCTS TO SELL ONLINE IN NIGERIA IN 2021
It has been determined how the ads will be displayed in the WhatsApp application. WhatsApp will not display ads in the form of a chat window, avoiding efforts to mislead users.
The new system, where the ad type called banner will be used, will encourage users to click on the ad to continue viewing the application.
See Also: GOOGLE GENERATION SCHOLARSHIP APPLICATION 2021
The advertising system in the update list created by WABetaInfo draws attention. 2.20.206.19 for Android and Web will also change the company usage policy with version 2.20.130 for iOS.
See Also: GrowthAfrica Accelerator Open for 2021 Cohort Applications
With the renewed usage policy, WhatsApp and companies will have the right to process data for advertising. WhatsApp announced that companies will share whether they store data on Facebook or not in the chat window in order to process messages.
See Also: UNICEF Innovation Fund seeks startups addressing digital risks to children
The usage policy, which will be changed on February 8, 2021, aims to show service-oriented ads to users. Some analysts think the company will lose a large amount of users after this move.
Bukola Owo-Bello is a spirited storyteller, content creator and YouTuber who loves sharing amazing opportunities, inspiration, and ideas with forward-thinking African youths.
Follow her on YouTube, TikTok and Instagram on @BukkiTalks
