The best time to post on Facebook in Nigeria
Facebook is one of the most popular social media platforms in the world. Yet with the everchanging algorithm, you may be eager to know when is the best time to post on Facebook in Nigeria?
Before we dive deep into answering that question, it’s nice to understand how huge Facebook is present.
According to Oberlo in recent research, Facebook has 2.60 billion monthly active users who use Facebook and 1.73 billion users that are visiting the social networking site on a daily basis.
Did you know that more than 80 million small businesses around the world are using Facebook Pages for their businesses?
Well, I guess you are probably are one of them.
In Nigeria, the number of Facebook users is equally impressive.
Everyone at least has a Facebook account. Yes, even my grandmother has one {even though we the children opened it on her behalf lol).
Now, while these statistics may sound really huge and impressive, the Facebook algorithm these days is nothing to be excited about.
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BEST TIME TO POST ON FACEBOOK IN NIGERIA
Engagement levels on Facebook continue to go down by the day and it’s almost as if, if you don’t post your family vacation photo or an engagement proposal, your post may likely not see the light of the day.
Therefore, it is only reasonable than to the important question, “What is the best time to post on Facebook in Nigeria”?
If you know the best time to post your content on Facebook, you can at least increase the chances of your post being seen and engaged with by more users and your target audience.
If you want to find the answer to that question, you are in the right company.
In this post, I will show you the best time you can post content on Facebook in Nigeria and how to increase your post visibility.
Generally, there are no hard and fast rules about the best times to post on Facebook.
Again, what works for your followers might not work for another. So, you need to find out by yourself the best time to post on your Facebook feeds.
How can you find out when is the best time to post on Facebook? Simply study your posts and how people respond at different times of the day that you post them.
Having said that, I will show you the most recommended time of the day to post your content on Facebook based on different researches.
THE BEST TIME TO POST ON FACEBOOK IN NIGERIA
The best time to post to Facebook in Nigeria is between 1 pm – 3 pm during the week and Saturdays. Facebook engagement rates are also 18% higher on Thursdays and Fridays. You will likely get more engagements on weekends from 1 pm – 4 pm. These suggestions give you an idea of the best time to post on Facebook.
Related: Best Time to Post on Instagram in Nigeria
Generally, if you post between these hours, you are more likely to generate more engagements on Facebook. If you observe your insights enough, you will observe the specific time that your daily posts perform best each day.
WHY YOU NEED TO TRY TO FIND OUT THE BEST TIME FOR YOUR OWN POSTS ON FACEBOOK
For one thing, there is more content shared to Facebook than anyone of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up our Facebook App.
Whenever you post on Facebook, you’re competing with at least 1,500 others for posts a place in the News Feed.
That’s why timing is only one of many factors that can determine which content your Facebook users see and which they do not see.
Going by this, it’s possible that the best time to post could also be the worst time.
For example, if according to studies, the best time to post on Facebook is 1 pm-3p, and everyone rushes to post their contents at that time, then, most posts will go unseen simply because of the high competition.
The same is true for saying off-peak times are best to publish – At the same time, if all brands decide to post at a time that is not a “rush hour”, then there will be more competition, and their contents may not make it to so many people’s feeds.
It’s all very muddled and there’s no clear answer. As such, I’d argue that there’s no specific time that’s best to post to Facebook.
STRATEGIES FOR KNOWING WHEN TO POST ON FACEBOOK
If you want to know when to post on Facebook, then you need to do these two things:
Follow what your data tells you
When it comes to digital marketing strategies, the best data to use is always your own. The good thing is that Facebook has a lot of data available to you.
If you have a good understanding of your own audience on Facebook and how your content is performing, you will achieve more success with your Facebook campaigns and posts.
Your personal knowledge of your data is better than generic insights drawn from studies on a wide variety of Pages from a range of industries and brands.
Know What’s relevant
Have you noticed that some content will work best in-the-moment or at a time when it’s most relevant?
For example, when you post content about a trending event right at the time when it is still a hot topic, then you are likely to see your post engagement increase.
For your business, the same can also be true. Some type of content you post on Facebook will definitely perform best if you post them just when the people feel they are most relevant.
So, always try to post on Facebook at the time that it is most relevant. If you are jumping on a trend, post relevant content on the trend, just when it’s relevant.
Use Facebook insight to know the best time to post on Facebook
If you want the right time to post on FB, the best place to find out about it is on Facebook insight.
To see your Page Insights, click Insights at the top of your Facebook page:
Once you get to the Page Insights dashboard, there’s a wealth of data available for you.
If you could take your time and interpret these data very well, you will be able to understand the performance of your post on different days of the week and time.
Below are the answers to other frequently asked questions (FQAs) about posting on FB.
When is the best time to post on Facebook for maximum exposure?
According to a Buffer study, the best time to post to Facebook for maximum exposure is between the hours of 1 pm – 3 pm on during the week and Saturdays. We also found that engagement rates are 18% higher on Thursdays and Fridays. You may want to target your post toward these times.
Is Sunday a good time to post on Facebook?
Considering the fact that Facebook users do not post on Sundays as much as other days, Sunday is a good time to post on Facebook. Again, Facebook’s algorithm is more favourable to posts that are engaging, so ensure that your Sunday posts are very compelling.
When is the best time to post on social media?
The best time to post on social media varies from one platform to the other. For Instagram, the best time is between 8 am-9 am during the week, while for 1 pm-3 pm works better for Facebook. You just need to know what works for you.
Bukola Owo-Bello is a spirited storyteller, content creator and YouTuber who loves sharing amazing opportunities, inspiration, and ideas with forward-thinking African youths.
Follow her on YouTube, TikTok and Instagram on @BukkiTalks
