How to start a TikTok Career
Today, you’ll learn how to start a TikTok career and become a rising star in the world of TikTok content creation and start making money from it.
TikTok has over 834.3 million monthly users worldwide in 2023.
That’s two times the population of the USA! And the number keeps increasing.
If you’ll love to build a successful TikTok and video content career, it’s not late, now it the time.
In this article, I’ll share some practical steps and examples from successful TikTokers on how you can start your own TikTok career, make money, and have a good life creating videos.
Let’s dive in!
Table of Contents
How to start a TikTok Career in 2023
Step 1: Discover Your Passion and Niche
To start a successful TikTok career, you’ll need to find and identify your passion and choose a niche that aligns with your interests.
Are you into finance, family life, personal development, sports, relationships, comedy, dance, beauty, or storytelling?
You need to find that thing that truly excites you and connect it with your unique talents so that you can stand out from the crowd.
The good thing about TikTok is that no matter what your content niche is, people will watch you.
Here are some TikTok niche ideas to open up your imagination:
Top TikTok Niches for content creators in 2023
- Comedy skits and sketches
- Dance tutorials and choreography
- Beauty and makeup transformations
- DIY and crafting projects
- Food recipes and cooking tips
- Fitness workouts and health advice
- Fashion and outfit inspiration
- Travel vlogs and destination guides
- Pet care and training tips
- Inspirational and motivational content
- Educational and informative videos
- Life hacks and productivity tips
- Pranks and challenges
- ASMR and relaxation videos
- Parenting and family content
- Book recommendations and reviews
- Art and drawing tutorials
- Music covers and original songs
- Home organization and decluttering tips
- Mental health and self-care discussions
- Sports and athletic skills showcase
- Technology reviews and gadget demos
- Gaming streams and commentary
- Car reviews and automotive enthusiasts
- Gardening and plant care tips
- Historical facts and storytelling, etc.
Step 2: Understand TikTok’s Culture and Trends
Once you have made up your mind about the niche you would go for, you need to keep learning about the platform’s culture and stay updated with the latest trends.
Spend time exploring different hashtags, challenges, and viral content.
By immersing yourself in the TikTok community, you’ll gain insights into what captivates viewers and learn from successful creators.
Take inspiration from Charli D’Amelio (@charlidamelio), who rose to fame with her impressive dance videos and by participating in trending challenges.
Step 3: Plan and Create Engaging Content
Creating well-planned, engaging content is the key to building a successful TikTok career.
Plan your videos in advance, even if it’s just a dance video or you’re jumping on a trend.
Consider factors such as your video length, editing techniques, attention-grabbing hooks and catchy captions.
In 2023, TikTok seems to favour videos that are up to 1 minute in length.
Experiment with different effects, transitions, and filters to make your content visually appealing.
Remember to add a personal touch that reflects your unique style and make your videos relatable.
For inspiration, check out Tabitha Brown (@iamtabithabrown), known for her comforting and relatable cooking videos.
Step 4: Consistency and Regular Posting
Consistency is vital for growing your TikTok following. Set a regular posting schedule to keep your audience engaged and eager for more.
One thing that can help you is to create as many videos as possible in your save and post them daily or three to five times a week.
The more frequently you post, the better, as long as you’re posting quality stuff.
By remaining consistent, you’ll increase your visibility and build a dedicated fan base.
Just look at Addison Rae (@addisonre), who gained popularity through her dance routines and consistent presence on the platform.
Step 5: Engage with the TikTok Community
Building connections within the TikTok community is crucial for your growth.
Engage with other creators by liking, commenting, and sharing their content.
Participate in challenges and collaborations to expand your reach and attract new followers.
Remember, TikTok is a social platform, so actively engaging with others will help you foster a supportive network and gain exposure.
A great example is Spencer Polanco Knight (@spencerx), who gained popularity with his beatboxing skills and collaborative videos with other TikTokers.
Step 6: Cross-Promotion and Sharing on Other Platforms
To accelerate your TikTok career, you should consider cross-promoting your content on other social media platforms like Instagram, YouTube, or Twitter.
This way, you can attract followers from different platforms and diversify your audience.
Make sure to optimize your profiles on these platforms, directing your existing followers to your TikTok account.
For instance, Brittany Broski (@brittany_broski) gained popularity on TikTok with her relatable humor and expanded her reach through cross-platform promotion.
Step 7: Stay Authentic and Engage with Your Audience:
Authenticity is a vital element of success on TikTok. Be yourself, share your story, and let your personality shine through your videos.
Respond to comments, engage with your audience, and create a sense of community.
Show genuine appreciation for your followers’ support and listen to their feedback.
This will foster a loyal and dedicated fan base that will propel your TikTok career forward.
Take notes from Riyaz Aly (@riyaz.14), who connects with his fans through entertaining lip-sync and dance videos while maintaining an engaging presence in the comments section.
Once you’ve gotten these steps right and implementing them, you should start seeing meaningful growth in your channel and start earning.
That leads me to the next question: How can I make money on TikTok?
Here are a few ways in which you can turn making TikTok videos into a money-making career in 2023:
How to make money from TikTok in 2023
TikTok Creator Fund
The TikTok Creator Fund is a program that pays creators based on the number of views and engagements their videos receive.
To be eligible for the fund, you must have at least 10,000 followers and at least 100,000 views in the last 30 days.
Affiliate marketing is a great way to make money by promoting other people’s products or services.
When you sign up for an affiliate program, you will be given a unique link that you can use to promote the product or service.
If someone clicks on your link and makes a purchase, you will earn a commission.
Building a Patreon
Patreon is a platform that allows creators to get financial support from their fans.
If you have a large following on TikTok, you can create a Patreon page and offer exclusive content to your patrons.
This is a great way to make money from your TikTok following on a recurring basis.
Getting brand deals or sponsorships
If you have a large following on TikTok, you can get brand deals or sponsorships from businesses.
This is a great way to make money by promoting products or services to your audience.
If you have a large following on TikTok, you can sell merchandise to your fans.
This could include t-shirts, hats, stickers, or any other type of merchandise that you think your fans would be interested in.
Selling products through TikTok Shopping
TikTok Shopping allows creators to sell products directly to their followers through the app.
This is a great way to make money if you have a large following and sell products that are relevant to your audience.
How much can I make on TikTok in 2023?
The amount of money people make on TikTok in 2023 varies. Some people make up to $10,000 monthly and more while others earn lesser. The amount of money you make on TikTok depends the size of your following, the engagement on your videos, and the type of content you create.