Below, I’ll explain How Nigerian YouTubers get paid
Finding out how Nigerian YouTubers get paid before you start producing your YouTube videos is a very smart move anyone can make.
Truth is said, a lot of work goes into creating YouTube videos no matter how whack it may look. For YouTubers whose videos you love and enjoy, hours of hard work go into making such.
So, it is only fair that YouTubers get paid for their effort and work. But then, the question to ask again is ‘how do Nigerian YouTubers get paid?’
In the course of this post, I will show you how Nigerian YouTuber get paid through the following ways:
How Nigerian YouTubers get paid
- Build your audience/viewers
- Set up your YouTube Channel for monetization
- Get paid Through Google AdSense
- Attract brands to advertise on YouTube
- Make money from Merchandise sales
- Earn through Fan Funding
Now, if you are new to the Vlogging space, you may need some more explanations on the above-listed ways of how Nigerian YouTubers get paid.
Build your audience
This is where the real work lies. To make money from YouTube, you need to build thousands of viewers who not only view your content but engage with your videos.
It is easier to put up good videos on YouTube than it is to build your audience and viewers. Yes, trust me, it’s serious work.
And this is where most YouTubers get stuck and give up. To say the truth, it is quite challenging to get the number of views on your YouTube that can earn you money.
For example, if you are already a successful blogger or influencer with lots and lots of subscribers and followers, it will be much easier for you to let your current readers know about your YouTube channel and subscribe to it.
Otherwise, you need to keep putting in a lot of work and producing consistently quality videos. It doesn’t stop there. You have to keep promoting your videos.
You need to build up a reputation and credibility as a YouTuber before they can contemplate earning money from their videos.
2. Set up your YouTube Channel for monetization.
Once you have successfully built your viewership to 1000 subscribers and 4,000 viewing hours or hours of watch time, it is time to start monetizing your YouTube channel.
If you don’t meet these criteria, you cannot get paid on YouTube yet.
As soon as you have your audience, the first step to take if you want to get paid from YouTube is to join the YouTube Partnership Program.
The partnership gives content creators access to special tools, such as the ability to monetize their videos via Google AdSense.
This is the easiest and most reliable way most Nigerian YouTubers get paid.
You have to agree to YouTube’s terms, basically agreeing that you won’t do anything fraudulent in your videos before you get paid through this means.
See ALSO: How to make money in Nigeria from home
YouTube then asks you to set up an AdSense account if you haven’t already got one.
If you already have a Google AdSense account for your blog, your application will be approved immediately, and your YouTube channel will simply be added to your existing account.
Please note that you cannot monetize copyrighted videos or material of other people. Sounds, music, and other materials that are copyrighted cannot be monetized.
Get paid through Google AdSense
There are different Ad types that Nigerian YouTubers can get paid for. The same applies to YouTubers everywhere in the world.
YouTube gives extensive advice about the different kinds of Ads you may choose from.
Below are some of the Ad types you can choose for your YouTube channel to get paid:
- Display ads beside your video – you will be paid either when a viewer sees or clicks on the ad, at the advertiser’s discretion
- Overlay ads (small ads at the bottom of a video) – you only get paid if a viewer clicks on the ad to expand it
- Skippable video ads (ads at the start of a video that a viewer can skip after five seconds) – you get paid if a viewer watches the whole ad (or at least 30 seconds if it’s longer). These are the most common type of YouTube ads.
- Non-skippable video ads (ads at the start which viewers can’t skip over) and Bumper ads (short ads at the start of a video on mobile) – you get paid if a viewer watches an entire ad
- Midroll ads (ads in the middle of a longer video) – payment depends, but usually, a viewer has to watch an entire ad for at least 30 seconds).
If you want to have non-skippable Ads showing on your YouTube channel, make sure your audience is those who would view your Ads while it lasts.
Otherwise, your viewers would not watch your Ads and you won’t be able to make money from Ads.
Remember, you won’t get paid just because you have ads on your videos. Your viewers have to actively watch your ads!
But most viewers skip ads! So, you need high numbers of viewers first, to have enough of them bothering to click on your ads.
How Nigerian YouTubers get paid
Attract brands to advertise on YouTube
Nigerian YouTubers can also get paid from brand sponsorships. This is one of the most lucrative ways of making money from YouTube in Nigeria.
But then again, you need to have built your audience and have a sizeable YouTube subscriber before you can attract any brand.
Gone are the days when every brand wanted to use top YouTubers.
Nowadays, there are small and medium brands who are interested in working with mini or macro-influencers and not top celebrities YouTubers only.
To get paid through brand sponsorship however, you need to make sure that your videos meet YouTube’s Advertiser-friendly Content Guidelines.
Advertisers will not advertise on your videos if they contain:
- Sexually suggestive content
- Inappropriate language
- Promotion of drugs and regulated substances
- Controversial or sensitive subjects and events
How Nigerian YouTubers get paid
Make money from merchandise sales
Nigerian YouTubers also make money from merchandise or product sales. YouTube partners have the ability to sell up to 12 items of merchandise to their audience.
YouTubers who want to monetize their YouTube channel make lots of money through this means.
Again, you need loads of viewers and subscribers to your channel before you can start making anything tangible from the merchandise on your YouTube channel.
You can sell up to 12 items of merchandise to your audience by enabling the merchandising feature in your account.
Frankly Speaking with Glory, a Nigerian YouTuber, sells vintage scarfs on her channel apart from the other forms of monetization that she uses.
Top A-lister YouTubers make millions of dollars selling lipsticks eyeshadow palettes and other items on their channel.
Earn through Fan Funding
Many Nigerian YouTubers also get paid through channel memberships. If you have reached up to 30,000 subscribers, you can enable this monetization feature on your YouTube channel.
This feature allows willing fans and followers to make recurring monthly payments in exchange for bonus content special videos, live chats, and other content that fans may love to have.
You may also want to use third-party services such as Patreon to help you monetize your YouTube channel through fans’ contributions.
The good thing about how Nigerian YouTubers get paid is that you can combine all four monetization features in your channel and get paid in multiple ways.
Nigerian YouTubers get paid in multiple ways, and becoming a YouTuber is very lucrative but it takes a lot of time and effort to grow your subscribers.
I will honestly advise aspiring YouTubers to have other sources of income and not depend solely on YouTube to pay their bills in the early months of starting their channel.
If they are able to consistently publish great content and grow their subscribers into the thousands, then a whole lot of money is to be made as a Nigerian YouTuber.
As always, if there is anything I didn’t touch on in this post, feel free to let me know in the comment session.
Also, let me know if there is anything you want me to talk about in the blog or my YouTube channel.
Do you want to make money right from your campus and start building a successful life from school?