In all industries there are industry leaders. People who have place themselves in a position to earn the respect of competitors, customers and even other industry players. When you become an authority in your industry, clients tend to feel secured buying products or services from you and you would grow your business faster. Trust me, no marketing strategy can beat the confidence customers have in you. However, becoming an authority in your industry requires consistent doses of hard work which definitely will pay off at the end of the business day. Here are 6 ways you can become an authority in your industry and faster than your competition too.
Get serious with a Niche.
Forget about the hype around the word ‘niche’ and begin to really see the need to settle for a unique market segment that you find under-served. A market you provide with solutions other businesses are not providing. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. There is no shorter cut to being an authority in your industry than creating a niche and having an edge.
This is central to all the other points. Without expanding your knowledge of your industry, you are likely not to be reckoned with. Industry leaders are students of their crafts. Be up to date and informed about the trends in your industry. Clients want to do business with companies that are perceived most up to date on industry trends.
Network Network Network.
If you would become an industry leader, you need to be where the industry people are. Networking does not only serve the marketers’ need for leads; it’s always a great avenue for industry leaders to share their wealth of knowledge and experience.
Don’t be afraid to present something new to your market, even if it’s just creating a variation or an addition to an already-existing product or service. Never be satisfied with the present products and services that you are offering even if they are helping you meet your profit goals. Always look for ways to bring something fresh and refreshing to the table and shake up the industry occasionally.
This should have come first though. You weren’t thinking you would grow to become your industry leader imitating other people’s innovative ideas all the time. I am not saying you shouldn’t be a copycat if that’s what you have chosen but you may not be able to copycat your way to a position of an industry authority.
What do you think?